The creative designer is responsible for crafting the visual elements that represent our products. Their responsibilities include designing logos, packaging, marketing materials, and digital content. This professional must strike a balance between aesthetics and conveying essential information about the products. They collaborate with cross-functional teams to create visually appealing and informative materials that effectively communicate the unique attributes of firearm products to the target audience.
REQUIRED EXPERIENCE
• 5+ years’ experience in graphic design/photography
• Experience in the sporting goods industry
• Degree in graphic design
Preferred Skills
- Tasks for New Products
– Design and create product packaging
– Place new products on the company website
– Capture high-quality product photography
– Write and distribute press release for launch
– Convert engineering drawings to graphics
– Create price sheets and product flyers
– Develop trade advertisements
– Design product catalog
– Create point of purchase displays
– Produce instructional videos
– Plan and execute product photoshoot
– Send email blasts to consumers and dealers
– Prepare writer samples
– Prepare rep samples
2. Content Creation and Management
– Develop a content calendar and strategy
– Write compelling blog posts and articles
– Create engaging social media content
– Produce videos, infographics, and other visuals
– Capture high-quality photography for marketing
– Craft persuasive and captivating copy
3. Events and Promotions
– Plan and execute industry events and trade shows
– Develop promotional campaigns and offers
– Coordinate product launches and demos
– Tradeshow Booth Preparation
– Material Preparation
4. Digital Marketing
– Manage social media platforms and accounts
– Optimize website for search engines (SEO)
– Execute email marketing campaigns
5. Branding and Messaging
– Ensure brand guidelines are followed
– Monitor brand sentiment and perception
– Manage brand partnerships and collaborations
6. Public Relations and Communications
– Cultivate relationships with media outlets
– Write and distribute press releases
– Manage media inquiries and interviews
