The Opportunity

Our client is looking for a Marketing Specialist to take ownership of the Zaffiri brand’s digital growth. This is a hands-on role for a marketer who understands the firearms consumer, can turn product ideas into compelling campaigns, and is energized by limited releases, creative collaborations, and unconventional brand-building.

Working closely with the broader marketing team, this individual will serve as the dedicated marketing owner for Our client. The right person will bring both strong digital marketing execution and genuine firearms knowledge – enough to understand product compatibility, build complete packages, anticipate required tools or components, and communicate authentically with an enthusiast audience.

About Our client

Our client is an industry leader in producing high-quality precision-cut performance parts and components for popular firearm platforms. Zaffiri creates the products its own team wants to use, combining performance and reliability with a colorful, streetwear-inspired style that feels different from traditional firearms marketing.

Built through organic engagement, influencer relationships, innovative products, and a strong commitment to exceptional customer service, Zaffiri has developed a loyal and growing following. Continued demand is driving the company to expand its capabilities, product availability, and creative offerings. As Zaffiri enters its next phase of growth, the team remains focused on helping customers bring their customized vision to life and enjoy an exceptional experience with every product.

What You Will Own

• Develop and execute the digital marketing strategy for the Our client brand in alignment with broader company goals.
• Plan and launch new products, special editions, limited-quantity releases, bundles, and partner collaborations from concept through post-launch analysis.
• Build complete, customer-ready product packages by accounting for firearm compatibility, installation requirements, tools, accessories, and complementary components.
• Own, grow, and optimize the affiliate program, including recruitment, onboarding, communication, activation, performance tracking, and relationship management.
• Rebuild and expand the influencer program as product availability increases; identify strong brand partners and create campaigns that generate authentic reach, engagement, and conversion.
• Coordinate cross-brand and external partnerships with firearm, optic, accessory, and lifestyle companies to create distinctive campaigns and limited releases.
• Develop integrated digital campaigns across e-commerce, email, SMS, social media, paid media, content, and affiliate channels.
• Create campaign briefs, launch calendars, promotional plans, product positioning, and messaging that reflect Zaffiri’s colorful, modern, performance-driven identity.
• Partner with creative, product, sales, operations, and customer-facing teams to ensure launches are accurate, well supported, and delivered on time.
• Track campaign, affiliate, influencer, and e-commerce performance; use data to improve conversion, customer acquisition, engagement, and return on marketing investment.
• Monitor firearms-industry trends, competitor activity, enthusiast communities, emerging partnership opportunities, and changing platform policies; maintain compliant, responsible messaging across every channel.

 What You Bring

• At least 3 years of digital marketing experience, ideally within the firearms, shooting sports, outdoor, tactical, or closely related industry.
• Demonstrated experience building product launch campaigns and taking programs from idea through execution and performance review.
• Hands-on experience working with influencers, brand ambassadors, creators, or affiliate partners, including program growth and performance management.
• Strong knowledge of firearms, components, compatibility, installation needs, and the customer journey for firearm upgrades and accessories.
• A genuine, personal interest in firearms and the ability to communicate credibly with enthusiasts, partners, and industry professionals.
• Experience with e-commerce marketing, email/SMS, social platforms, paid digital media, content strategy, analytics, and campaign reporting.
• A creative, entrepreneurial mindset and enthusiasm for testing new concepts, developing bold collaborations, and coloring outside the lines.
• Strong project-management skills with the ability to coordinate multiple contributors, deadlines, product details, and launch dependencies in a remote environment.
• Clear written and verbal communication, strong attention to detail, sound judgment, and a collaborative working style.

The Ideal Fit

You understand the firearms market, but you are not limited by traditional industry thinking. You appreciate Zaffiri’s mix of precision, performance, color, culture, and creative energy. You are equally comfortable discussing firearm components with a partner, developing a limited-edition launch plan, activating influencers and affiliates, and reviewing the data afterward to determine what should happen next. You want ownership, enjoy building something new, and know how to turn an enthusiast community into sustainable brand growth.

BUILD THE NEXT RELEASE. GROW THE COMMUNITY. PUSH THE CATEGORY FORWARD.